It’s been an amazing transformation for the fire service in the last decade and for once I am not talking about politics. While politics has an impact on the services that we provide it has become evident when talking with the public on just how important customer service is. Let me explain.
I heard my father talking today after flying back from California about how airlines really have the average customer by the nose (or other body parts) in that you the customer don’t have much choice. My father lamented the airlines have you collectively captive where prices are largely synonymous between carriers, that they all want you to handle your own luggage, and that the process of air travel is a generally thought of uncomfortable from start to finish. As a result, the public is frequently searching for alternatives and loyalty to one brand or provider is fairly low. For the airlines and their employees, employee morale is typically low, employees frequently have poor job security, and most of us customers wouldn’t really care if certain carriers disappeared tomorrow.
I see a similar phenomenon in government where the customer or in this case the public impression of many tax funded agencies is generally fairly low (insert politician ratings here). The impression I get especially going to door to door and meeting our public in support of upcoming fire department annexation elections is that the measure of dissatisfaction in politics and government clearly is real at the local level. But the other strong message I and other fire fighters receive is that the value of government or any service provided by tax dollars is now clearly in competition and evaluated by the voter in terms of worth. Regardless of the economy tax funded entities are becoming increasing scrutinized for their performance and value. So simply put, the tax payer is watching and listening and will answer the question frequently at the polls, “Is the service worth the taxes?” It’s about value and customer service; that’s the way it should be.
Applied to the fire service, it’s become evident that some old models of providing service are clearly obsolete. Political barriers need to come down between organizations so that collective savings on duplicated efforts can be attained. An example of this is that county fire departments generally formed decades ago, should combine duplicated efforts such as maintenance, administration, or even buying. Fire hose, for example, gets a heck of a lot cheaper per foot when 5000’ of hose is purchased by multiple departments simultaneously rather than 6 departments buying hose in 500’ increments 6 separate times.
Also critical to the fire service is the growing public expectation that “no” is frequently not an answer. If you say “no” enough then either the public has a false expectation of what they’re paying (education is key here) or they’re legitimately expecting a service. Lacey Fire District has in the last year added a lot of services including specialized rescue as part of joint county team doing such things as rope rescue, water rescue, and even such things as ice rescue. I suspect that this trend of expanded service is just starting and that the “fire service” is about to have a whole new role, potentially by default, with health-care reform. Time will tell.
As a parting thought, just to illustrate how things are changing, this is a recent photo from a house fire in which a house was fully charged with smoke and fire. The house was checked for human patients but none were found…However a family dog was found and full efforts were made to resuscitate the animal. The point is service matters and it’s clear in most cases that the family pet is viewed as member of the family. Do what it takes, it’s about the customer.

Working to save the family dog at a house fire.
The following story is taken with permission from the Lacey Sunrise Lions news letter. You can also visit their